GUIDE TO FACEBOOK TIMELINE PAGES

Messages From Fans

THE GOOD THING ABOUT FACEBOOK TIMELINE IS THAT FANS NOW HAVE THE ABILITY AND PRIVILEGE TO PRIVATELY MESSAGE A BRAND’S TIMELINE THROUGH THE NEW BUTTON LOCATED BETWEEN  THE BOTTOM RIGHT OF THE COVER IMAGE AND THE APPLICATION BOXES. TO ACTIVATE PRIVATE MESSAGING, GO TO THE ADMIN PANEL, THEN CLICK MANAGE, SELECT EDIT PAGE AND THEN CHOOSE MANAGE PERMISSION.

PRIVATE MESSAGES ACTIVATION IS HIGHLY RECOMMENDED, IF IT IS KEPT ACTIVATED , FANS CAN REPORT ISSUES PRIVATELY, INCLUDING CUSTOMER SERVICE CONCERNS ABOUT YOUR SERVICES AND PRODUCTS. THIS GIVES ROOM FOR A MORE CONVENIENT WAY TO HANDLE ANY NEGATIVE FEEDBACK. THE REASON WHY YOU WILL TURN OFF THIS FEATURE WOULD BE IF YOU THINK ITS A BURDEN TO CHECK YET ANOTHER PLACE FOR CUSTOMER FEEDBACK. IF YOU KEEP THIS FEATURE OFF, YOU COULD LIMIT WHERE CUSTOMERS REACH OUT TO JUST YOUR WALL.

Recent Posts by Others

A SECTION IS FEATURED BY TIMELINE AT THE TOP RIGHT THAT HIGHLIGHTS A LIST OF RECENT POSTINGS FROM FANS. I RECOMMEND YOU LEAVE THIS VISIBLE  TO HELP SHOW ENGAGEMENT ACROSS YOUR TIMELINE, BUT SOME PEOPLE MIGHT THINK ITS CONFUSING OR OVERWHELMING AND THAT WOULD GIVE ROOM TO HIDING THE BOX.

THIS CAN BE DONE IN THE SAME AREA WHERE YOU CONTROL PAGE AND POST VISIBILITY ON THE PERMISSIONS PAGE. TO GET THERE CLICK THE MANAGE BUTTON, THEN SELECT EDIT PAGE, FOLLOWED BY MANAGE PERMISSIONS IN THE RIGHT-HAND COLUMN. IN THE LARGE BLUE WINDOW,THE AREA LABELED “POST VISIBILITY” INCLUDES BOX YOU CAN UNCHECK IF YOU DONT WANT TO SEE RECENT POSTS BY OTHERS.

Activity Log

ON FACEBOOK TIMELINE PROFILES, ACTIVITY LOG IS A SIMILAR FEATURE THAT CURRENTLY EXISTS, BUT IT NOW ALLOWS A COMPANY TO APPROVE CONTENT BEFORE IT GOES LIVE ON THE TIMELINE. TO HAVE GREATER CONTROL OF WHAT IS SHOWN FRONT AND CENTER ON YOUR TIMELINE TURN ON THIS APPROVAL UNDER MANAGE PERMISSIONS . FOR YOUR TIMELINE THE ACTIVITY LOG IS BASICALLY A LIST OF EVERY POST OR ACTIVITY INVOLVING YOUR PAGE IN THE PAST. YOUR TIMELINE INCLUDES SOME OF YOUR PHOTOS AND STORIES. HIDE OR HIGHLIGHT WHATEVER YOU WANT AND ADD ANYTHING THAT’S MISSING.

THE CONTENT TO BE HIGHLIGHTED ON YOUR TIMELINE CAN BE EDITED, CHANGE THE DATE, DELETE IT AND MORE DEPENDING ON WHAT YOU WOULD, TO CHANGE THE PAST CONTENT. ONE OF THE GOOD THING ABOUT USING A FACEBOOK FAN PAGE( AS OPPOSED TO YOUR PERSONAL ACCOUNT) IS THAT IT MAKES IT POSSIBLE FOR YOU TO KEEP YOUR BUSINESS LIFE AND YOUR PERSONAL LIFE SEPARATE ON FACEBOOK. IN ADDITION YOU CAN HAVE AS MANY FANS AS YOU WANT AND CUSTOMIZE YOUR PAGE WITH LOTS  OF INTERACTIVE AND USEFUL APPLICATIONS.

Facebook lets you grow your fan base – engage with your fans – and sell more products and services.

Subscribe to storyconnections by Email