GUIDE TO FACEBOOK TIMELINE PAGES
Application Boxes
YOUR PREVIOUS APPLICATIONS WHICH WERE AS TABS ON THE LEFT HAND SIDE OF YOUR PAGES WILL APPEAR NOW AS BOXES UNDER YOUR COVERÂ IMAGE. LIKEÂ THE TIMELINE PROFILE,YOU CAN DECIDE WHAT ORDER YOU WANT YOUR BOXES IN, MY SUGGESTION WOULD BE TO ARRANGE THEM BASED ON HOW IMPORTANT THEY ARE. IF YOUR APPLICATION IS MORE THAN THREE OR FOUR, USERS CAN ACCESS THEM BY CLICKING ON THE DROP DOWN ARROW TO THE RIGHT OF THE BOXES. THERE IS PROBABILITY THAT THE HIDDEN APPLICATIONS WILL RECEIVE THE SAME AMOUNT OF VISIBILITY DUE TO THE FACT THAT THERE IS ANOTHER CLICK REQUIRED TO VIEW THEM, THEREFORE TRY TO BE SELECTIVE WHEN DECIDING WHAT TO HIGHLIGHT IN YOUR APPLICATION BANNER.
THE OLD FAN GATE OR LANDING PAGE APPLICATION WILL NOW LIVE HERE, MAKING IT MANDATORY AS A WAY OF CONVERTING NEW VISITORS INTO FANS, ON THE FACT THAT, IT WILL NOT BE THE FIRST THING THAT ‘S SEEN WHEN YOU LAND ON A TIMELINE. UNFORTUNATELY, THE NEW FACEBOOK TIMELINE DOES NOT ALLOW YOU TO HAVE A LANDING PAGE OR WELCOME TAB FOR YOUR BUSINESS PAGE ANYMORE. EVERYONE WILL LAND ON YOUR TIMELINE PAGE WITH THE BIG COVER PHOTO THAT’S NOT ALLOWED TO ASK PEOPLE TO CLICK THE LIKE BUTTON. SORRY!, THIS MEANS THE ” GATE” IS CLOSED . FORTUNATELY, YOU CAN STILL HAVE A REAL FAN GATE ON YOUR OTHER APPLICATIONS AND CONTENT, TRY TO ENCOURAGE USERS LIKE YOUR TIMELINE, BEFORE THEY CAN ACCESS THE SOUGHT APPLICATIONS OR CONTENT, THIS IS HIGHLY RECOMMENDED.
ITÂ WASN’T ALREADYÂ THE BIGGEST NEW FAN SOURCE FOR MOST PAGES ,BUT NOW IT WILL BE IRRELEVANT:
So how do you get new fans now?
THESE TACTICSÂ STILL WORKS:
- USE A LIKE BOXÂ ON YOUR SITE – THISÂ PUTS A SMALL REPRESENTATION OF YOUR FACEBOOK PAGE ON YOUR WEBSITE.YOU CAN CLICK LIKE THERE AND BECOME FANS.
- RUN ADS: WITH YOUR PAGE AS THE DESTINATION, AND ASK SOME PEOPLE TO CLICK LIKE ON THE AD, THEN THEY ARE A FAN.
- LEVERAGE ALL YOUR OTHER METHODS TO EXPOSURE: PUT UP POSTERS IN STORES, SEND OUT EMAILSÂ Â AND SO ON
Facebook Ads.
FACEBOOK ADSÂ : THEY ARE THE MOST AFFORDABLE ONLINE ADS. I WOULD SUGGEST YOU USE THEM.
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