The Power of In-Game Advertising: Get your brand in the game
We seek a new, innovative way to reach your target audience and increase brand awareness. In-game advertising may be the answer.
Based on research done by Nielson Interactive Entertainment in the fall of 2005. Men who watch television between ages 18 and 34 have fallen by 12%. The same demographic spent 20% more time playing video games. It has become increasingly challenging to reach this elusive male population. We are getting to them through conventional advertising channels. This part of the market is shifting away from traditional media toward new types of electronic entertainment. If companies want to keep capturing audience share, Joining the game is the ultimate goal.
They are more concentrated than when they watch television. When they play video games, and they are inactive. They are attentive to everything on the screen while remaining focused. Gamers have a captive audience as opposed to broadcast advertisements. Through in-game advertising, the Game-play may be more authentic, enhancing the relationship between gamers and businesses.
Companies looking to integrate their brand or products into video games will find a wide range of target audience advertising opportunities, including:
Dynamic ad placement — Dynamic ad placement allows static and video-based ads in console, PC, and online games. With the advent of live online gaming, ads can now have tracking and evaluation, offering time-sensitive messaging and geographic targeting, which allows brands to maximize their exposure among their target audience.
Product placement: — Situation or plot placement integrates products into the active gameplay. You might see a vending machine featuring a famous cola brand. Display prominently in a video game.
Advergaming or Advergames, are interactive games and meticulously crafted around a featured product, serve as a powerful tool for brand engagement. These video games are created with a storyline and gameplay, focused on brand. In-corporating it seamlessly into the virtual environment. Adver-games are infrequently made accessible for easy download through online game channels. They are on business websites.
In-game advertising is quickly becoming a mainstream medium for target audience advertising and is growing exponentially each year. Ad spending in video games totaled only about $75 million in 2005. Estimates have that figure rising to $1 billion by the decade’s end.
The future of in-game advertising is bright, and it is time for different brands to join and start playing.
